What skills have you developed through
this module and how effectively do you think you have applied them?
I think this module has informed my logo
and branding skills. I now understand more clearly how individuals perceive brands
and what design principles enhance a brand. The module led me to research
theories in more depth therefore allowing me to consider different design
skills. I have developed a better understanding of colour theory and this is a
clear that I now feel more confident in applying. The colour of a brand is a
crucial element of the communication therefore in the future I now realise that
even this is an area that needs to be researched thoroughly. The Gestalt
principles have informed my concept skills and actually creating a logo based
on a product. Referencing is a skill that in recent years I have found
overwhelming, but in this module I actually found it easier. This is a skill
that I will definitely take away from the module and is something that will help
me later on in life.
What approaches to/methods of design
production have you developed and how have they informed your design
development process?
In this module I think I have taken on many
approaches but one in particular is creating more minimal and simplistic design
as I found that people are often more drawn to design that is clear and
focused. Another approach is research elements within the brand. This module is
the time I ever included brand guidelines. But the research I did led me to
understand that this is a crucial element of the communication of the brand.
Using different stocks has also informed my design process. I picked acetate
because it was actually very relevant to the design. Before I often used stock
that I thought looked rather actually communicating the function and concept of
the product.
What strengths can you identify in your
work and how have/will you capitalise these?
Even though I sometimes struggle with
getting my point across I feel this year I have found an interest in what I’m
writing and actually enjoy what I am reading about. Also, the topic I chose has
really informed my overall design practice and is actually relevant. I feel
confident that I have applied what I have learnt in an effective way and been
able to focus on branding as a whole. I have also gained an opinion on more
design principles and feel as though I express a concept to clients through
using terminology and understand of what I have learned in this module. I think
by learning these new techniques I am able to justify my work. I think my
presentation skills are quite good, and feel that my practical work is proposed
strongly and professionally.
What weaknesses can you identify in your
work and how will you address these in the future?
I feel as though sometimes my writing can
be weakness. Even though I understand what I am trying to say, my actual
communication of this is not clear. However, this is an area that I feel I will
always struggle with but have tried hard to improve. My documentation probably
could have been more organized. Next time I will try to keep all my research in
one place so I can access it more easily and efficiently. I also wish I had
attempted more primary research as the results really helped inform my
decisions. This was down to timing. In my future projects I want base more of
my design of from what I have discovered by approaching individuals.
Attendance- 5 Quantity of
work produced- 4
Punctuality- 5 Quality of
work produced- 4
Motivation- 3 Contribution
to the group- 3
Commitment- 3
